About a month ago, I wrote about the Revenue Model for SDG Games. At that time, we identified that there were two models that were most attractive, one that we would pursue near-term (Markup) and one that we would like to pursue longer-term (Licensing). As we get closer to building out the full operating model …
As we continue moving through the strategic startup journey for SDG Games, we have come to the point where we really need to formally define our initial product and to set a draft product strategy and roadmap. I will deal with these topics as three separate elements: initial product definition, product strategy, and product roadmap. …
In an earlier article, I explored the target market for SDG Games, and in the process I came up with a rough market sizing. That was important to make sure that I was identifying an initial market that was big enough to matter, but specific enough to ensure that we could focus on real specific …
One of the most common questions asked of a startup is “what is your business model?” In most cases, I think what people really want to know is, what is your revenue model — how do you make money? A common definition of a business model is “how a business creates value for its customers and captures …
One of the key elements of the Lean Startup movement is quickly getting a “minimal viable product” (or MVP) into the hands of customers and learning whether or not your hypotheses about customers, problems, and your value proposition are correct. The MVP is really just the first in a number of iterations as you learn …
For the past several weeks we’ve been walking down the startup strategy path for SDG Games, a new business concept that has grown out of my desire to learn more about Biblical geography. The initial business concept was captured in a startup strategy strawman. We identified and then further developed an initial target customer persona. …
Over the past few articles we have developed a better understanding of our target customer. While SDG Games products likely will appeal to a very broad audience of Christian families, we’ve decided to focus first on the busy homeschooling Christian mom who wants to integrate faith, learning, and fun for her family. In this article, …
A couple of weeks ago I shared with you the Customer Profile I’d developed for the initial target customer persona for SDG Games. Kelly Jo is a (fictional) homeschooling mom with a couple of kids. I developed some hypotheses about the jobs, pains, and gains for this persona. How could I test these hypotheses? Steve …
One of the most important early decisions that a startup can make is who they are setting out to serve. A startup generally is built upon a key hypothesis that someone needs something (and that the solution the startup has in mind will meet that need). Clearly identifying that “someone” sets the stage for testing …
What are the hypotheses that have started this strategic journey? Modern startups recognize that the path from initial concept to successful launch is not a straight line. In fact, it involves almost literally going in circles. In 2008 Eric Ries wrote a blog post titled “The lean startup” which reflected changes that he’d been observing …
My family really enjoys playing games. Game night is a fun tradition that we all look forward to. We have our favorite games we play all the time, which are a mix of board games, card games, dice games, and tile games. We also have been blessed to be able to travel, so some of …
